Collaborative Disruption: The Walmart and P&G Partnership That Changed Retail Forever

by Tom Muccio, John Pepper (Foreword by)

Overview

Collaborative Disruption is an insider’s account of the relationship between two of the most successful companies on the planet—Walmart and Procter & Gamble—and the transformative impact their collaborative strategy has had on their business for more than thirty years, particularly in the retail industry. Their innovative partnership produced what has come to be known as the “one-company model,” an approach that has fundamentally changed how suppliers and their retail customers interact with each other. Tom Muccio, who led the team at P&G that innovated this concept with Walmart, outlines how the two firms broke through silos, self-interest, short-termism, and suspiciousness to forge a mutually beneficial partnership focused on trust, shared information, and transparency. A masterclass in this model of collaboration that has been key to the success of several of the biggest companies around the world, Collaborative Disruption at its heart is a book about change management and vision.

Product Details

ISBN-13:	9781954892194
Publisher:	Epic Books
Publication date:	11/01/2024
Sold by:	Barnes & Noble
Format:	eBook
Pages:	250
File size:	7 MB

About the Author

Tom Muccio served as president of global customer teams and senior customer strategy officer for Procter & Gamble. As the first leader of P&G’s Walmart Customer Team, he worked with his team to grow annual sales with Walmart from $350 million to $8 billion over a fifteen-year period. He was the driving force behind the “one-company model,” which is now seen as a standard operating practice in the retail industry. During his time as board chairman of the Strategic Account Management Association, he introduced this model to many global companies across a broad range of industries. Muccio remains active as a strategic consultant and speaker and serves as a board member of various organizations and nonprofits.

Table of Contents

Contents

Foreword: A Revolution in Retailing

Acknowledgments

Introduction: An Atypical Biography

Part I: It Starts at the Top

1. Don’t Unpack

2. Tie Your Loafers

3. Lou and the Canoe

4. Let’s Do It... I’ll Get Back to You

5. Intentional Design

6. Shooting Birds, Hitting Pringles

Part II: One Team, One Dream

7. Setting Up Shop

8. Building the Bike Path

9. Structural Integrity

10. Two in the Front

11. Comparative Cultures

12. The Path of the Pathfinders

13. Sharing the Story

Part III: Battling the Barriers

14. Walk toward the Barking Dog

15. Here Be Dragons

16. The Problem with Incentives

Part IV: Everybody Bring a Hammer

17. Learn Fast, Fix Fast, Scale Fast

18. Every Day Is the Big Game

19. Ski on Two Skis

Part V: A Promise Made Is a Promise Kept

20. The Payoff of Trust

21. Expanding the Model

22. The Triune Mandate

23. Seasons of Change

Epilogue: My Long Walk to Change

Appendix A: Vision of the Future

Appendix B: Mirror Team Members

Appendix C: Customer Team Mission, Vision, and Values

Appendix D: Tom Muccio’s Personal Operating Philosophy and Expectations

Appendix E: Language Matters—A Glossary of Muccioisms

Index

Editorial Reviews

“[Walmart and P&G] were both going to be successful whether we changed or not, which is a danger in itself. Change is most easily achieved when faced with a crisis, or at least challenging conditions. To change in good times is doubly difficult.”

—Lee Scott, former CEO, Walmart

From the Publisher