Communicating Fashion: Clothing, Culture, and Media
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Winner of the John G. Cawelti Award for Best Textbook / Primer
How did you decide what to wear today? Did you base your selection on comfort or style? Did you want to blend in or stand out - or was it just the cleanest outfit available?
We each make these decisions every day, reflecting how we view ourselves and impacting how others see us. Our choices matter - not just to us personally, but also to the magazine editors, brand ambassadors and trend forecasters who make a living by selling to...






















