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Concise Encyclopedia of Advertising

By Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
eBook
$89.99
By Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
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At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide!

As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand de...

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