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Concise Encyclopedia of Professional Services Marketing

By Kenneth E. Clow, Robert E Stevens
eBook
$64.99
By Kenneth E. Clow, Robert E Stevens
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Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including accountants, architects, attorneys, consultants, dentists, engineers, and physicians--this guidebook is an indispensable reference for anyone looking to learn the concepts and applications needed to mar...

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BusinessMarketing & SalesBusiness - General & MiscellaneousMarketingBusiness ReferenceMarketing - Professional & ReferenceBusiness Encyclopedias