Conscious Capitalism: Liberating the Heroic Spirit of Business

Conscious Capitalism: Liberating the Heroic Spirit of Business

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Overview

As seen on Oprah’s Super Soul Sunday

A New York Times and Wall Street Journal Bestseller

In this book, Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today’s best-known companies, they illustrate how these two forces can—and do—work most powerfully to create value for all stakeholders: including customers, employees, suppliers, investors, society, and the environment.

These “Conscious Capitalism” companies include Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of others. We know them; we buy their products or use their services. Now it’s time to better understand how these organizations use four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—to build strong businesses and help advance capitalism further toward realizing its highest potential.

As leaders of the Conscious Capitalism movement, Mackey and Sisodia argue that aspiring leaders and business builders need to continue on this path of transformation—for the good of both business and society as a whole.

At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business grounded in a more evolved ethical consciousness, this book provides a new lens for individuals and companies looking to build a more cooperative, humane, and positive future.

Product Details

ISBN-13: 9781422144206
Publisher: Harvard Business Review Press
Publication date: 01/15/2013
Pages: 368
Sales rank: 180,167
Product dimensions: 6.20(w) x 9.30(h) x 1.30(d)

About the Author


John Mackey is co-CEO and cofounder of Whole Foods Market and cofounder of the nonprofit Conscious Capitalism, Inc. He has devoted his life to selling natural and organic foods and to building a better business model. Dr. Rajendra (Raj) Sisodia is cofounder and trustee of Conscious Capitalism, Inc. and professor of marketing at Bentley University. He has authored seven books, including Firms of Endearment.

Table of Contents

Foreword: Getting Capitalism Back on Track Bill George ix

Introduction: Awakenings 1

1 Capitalism: Marvelous, Misunderstood, Maligned 11

2 Conscious Capitalism and the Heroic Spirit of Business 25

Part 1 The First Tenet: Higher Purpose 41

3 Purpose: The Corporation's Search for Meaning 45

4 Discovering and Growing Purpose 57

Part 2 The Second Tenet: Stakeholder Integration 69

5 Loyal, Trusting Customers 75

6 Passionate, Inspired Team Members 85

7 Patient, Purposeful Investors 99

8 Collaborative, Innovative Suppliers 111

9 Flourishing, Welcoming Communities 123

10 A Healthy, Vibrant Environment 139

11 The Outer Circle of Stakeholders 153

12 The Interdependence of Stakeholders 167

Part 3 The Third Tenet: Conscious Leadership 177

13 The Qualities of Conscious Leaders 183

14 Becoming a Conscious Leader 195

Part 4 The Fourth Tenet: Conscious Culture and Management 215

15 Conscious Cultures 217

16 Conscious Management 235

17 Becoming a Conscious Business 251

18 The Power and Beauty of Conscious Capitalism 263

The Conscious Capitalism Credo 273

Appendix A The Business Case for Conscious Capitalism 275

Appendix B Conscious Capitalism and Related Ideas 291

Appendix C Misconceptions About Conscious Capitalism 299

Notes 307

Index 323

Acknowledgments 339

About the Authors 343

What People are Saying About This

From the Publisher

Conscious Capitalism is full of thoughtful insights and original observations that could help organisations from start-ups to multinationals become better at creating financial and social wealth for all their stakeholders… I recommend it to entrepreneurs and investors everywhere – I strongly suspect it will be one of the outstanding business books of the year.” — Luke Johnson, Financial Times

“…at a time when the public reputation of big business has hit a dangerous low, surely the efforts of Messrs. Gates, Porter and Mackey—and even Ms. Nooyi—to make capitalism better can't be all bad. As the authors put it: "Free market capitalism is one of the most powerful ideas we humans have ever had. But we can aspire to even more. Let's not be afraid to climb higher." — Alan Murray, The Wall Street Journal

Conscious Capitalism is a wonderful book, full of fiery passion and incisive insights. So buy it. Read it. Implement it. It’s a true guide to future.” — Forbes.com

“Mackey and Sisodia make a valiant effort to redeem a practice often tainted by greed and corruption and show that if the individuals managing the system commit to conscious capitalism, everyone benefits.” — Publishers Weekly

“In all the chapters, you’ll find how the effects of having a passionate, inspired team build stakeholder relations at a variety of firms in many industries.” – Jim Pawlak, Dallas Morning News

“…a must-read, with a message especially appropriate for these times of dysfunctional political polarization, with “red-state” Republicans over-simplistically depicted as conservative and pro-business and “blue-state” Democrats as liberal and anti-business.” — Lanny Davis, TheHill.com

Conscious Capitalism is in keeping with the ancient wisdom of India as it views leadership as trusteeship, which is all about focusing on the right actions and not being attached to outcome.” — The Economic Times

“… the most powerful part of Mackey’s message: running a wholesome business doesn’t mean your business has to cut back on profitability. Doing the right thing pays, Mackey writes.” – Robert Gratton, Austin Business Journal

“Whole Foods co-founder Mackey, writing with economist Sisodia, offers a persuasive paean to free enterprise. Light on ideology and long on thoughtful analysis—a good book to hand to the budding entrepreneur in the family.” — Kirkus Reviews

“A timely explanation of what is wrong with capitalism and how it can be made right. Recommended for business owners, employees, customers, and investors.” — Library Journal

“… a superb new book… essential reading for every businessman, investor, or lover of a good story. This is a fascinating tale. Read the book. Enjoy the story. And spread the word." — Alexander Green, Investment U Chief Investment Strategist, Market Daily News

Conscious Capitalism spells out the practices which Mackey, I and many others believe will restore the trust which has been eroded, both in corporations and markets, and will allow capitalism to continue. I welcome this book and hope asset-managers will take heed.” — Hazel Henderson, Seeking Alpha

“… very good, with useful insights on almost every page…” — Marc Gunther, Sustainable Business Forum

Conscious Capitalism is a book you will want to share with every business owner, manager, and worker you know.” — Jo Ann Skousen, Liberty

“an inspiring defense of free enterprise…an exceptional guide to best practices in organizational leadership...Conscious Capitalism: Liberating the Heroic Spirit of Business is a treatise for a cultural revolution.” — Wesley Gant, Values and Capitalism, an initiative at the American Enterprise Institute

Advance praise for Conscious Capitalism

From the Foreword: Bill George, bestselling author of True North
“This is the book I always wanted to write.”

Howard Schultz, chairman, president, and CEO, Starbucks—
“I have long believed that companies have a responsibility to balance profitability with a social conscience, yet few leaders have an inherent understanding of just how to do it. In Conscious Capitalism, John Mackey and Raj Sisodia provide a timely, realistic framework so companies can better serve a variety of stakeholders. I highly recommend listening to what they have to say.”

Herb Kelleher, former Chairman and CEO, Southwest Airlines—
Conscious Capitalism is a welcome explication and endorsement of the virtues of free-enterprise capitalism—properly comprehended, there is no more beneficial economic system—and a simultaneously pragmatic and inspirational extolment of higher purpose and humanism in business. I hail and revere the tenets of Conscious Capitalism!”

Ratan N. Tata, Chairman, Tata Sons—
“This book provides the script for a much-needed different narrative for free- enterprise capitalism. Businesses need to be driven by a purpose higher than maximizing profit, and they must ensure optimal benefits to all stakeholders. Only if that happens can capitalism deliver to all humanity the full societal benefits it is capable of.”

Sally Jewell, CEO, REI—
“By so clearly and thoughtfully articulating the tenets of Conscious Capitalism, Raj and John have helped me understand the power behind the sustainable success in our business, raising my consciousness in guiding REI forward to serve a new generation of outdoor enthusiasts and environmental stewards.”

Biz Stone, Cofounder and Creative Director, Twitter
“John Mackey’s journey to awakening is an inspiration not just to entrepreneurs, but to anyone who believes in a new definition of success for capitalism—one that includes positive societal impact as well as traditional business metrics.”

Customer Reviews