Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

by Carolyn Tate

NOOK Book(eBook)

$18.99 $32.95 Save 42% Current price is $18.99, Original price is $32.95. You Save 42%.
View All Available Formats & Editions

Available on Compatible NOOK Devices and the free NOOK Apps.
WANT A NOOK?  Explore Now
LEND ME® See Details

Product Details

ISBN-13: 9780730309673
Publisher: Wiley
Publication date: 02/19/2015
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 216
File size: 2 MB

About the Author

CAROLYN TATE is a speaker and educator and the founder of The Slow School of Business, a school dedicated to helping companies build purpose-driven and prosperous businesses that make the world a better place. Carolyn is also the author of Small Business Big Brand, Marketing Your Small Business For Dummies and Unstuck in Provence. Visit slowschool.com.au or carolyntate.co.

Table of Contents

About the author ix

Acknowledgements xi

Preface xiii

Part I: The current state of marketing 1

1 The problem with marketing 3

2 The evolution of consciousness 29

Part II: The reinvention of marketing 49

3 Introducing conscious marketing 51

4 Personal consciousness — an essential ingredient for conscious marketing 59

5 Purpose (why) — the thing that keeps you keeping on 69

6 Product (what) — those things you offer that improve lives 87

7 People and planet (who) — the partners in your business community 101

8 Promotion — how you spread the word 121

Part III: Shifting from theory to action 145

9 The conscious marketing shift — 10 solid principles to adopt 147

10 Your conscious marketing action plan 167

Conclusion 175

Afterword by Billy Stafford 177

The Conscious Marketing Manifesto 179

Useful resources for conscious business owners 183

Index 187

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews