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Consumer Behavior A Primer

By Gail Tom
eBook
$4.99
By Gail Tom
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GOLD NUGGETS

Take a jar, like a two-gallon pickle jar. First fill it to the top with gold nuggets. Then pour in as much gold dust as you can, filling up all the spaces between the gold nuggets. Now dump everything out of the jar and separate the gold nuggets and the gold dust into two separate piles. OK. Now, this time pour in all the gold dust first. Then put in all the gold nuggets. What happens is that the jar can no longer hold all the gold nuggets. It’s best to put in the gold nuggets f...

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