Consumer Behaviour: A European Perspective
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Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this market-leading textbook, providing the most comprehensive and engaging introduction to the field in Europe and around the world.
Well known for its accessible, reader-friendly writing style and contemporary approach, this textbook is ideal for Second and Third-Year Undergraduates, as well as Master''s students who study relevant courses.
The latest version includes new examples and case studies from the Eu...


