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Consumer Behaviour: Understanding Consumers in a Digital Landscape

By Jean-Eric Pelet
eBook
$59.00
By Jean-Eric Pelet
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With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape.

Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for post...

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BusinessMarketing & SalesMarketingConsumer Behavior