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Consumer Buying Behaviour

By Wanchat Kengthon
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By Wanchat Kengthon
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Essay from the year 2010 in the subject Economics - Micro-economics, , language: English, abstract: A company may think that if it can provide the perfect product to the customers, they will buy it. Many customers are brand loyalty therefore sometimes the good products cannot be competing with the good brand. However factors influencing consumer behaviour is not only the product itself but also advertising, which can be one of the most important factors affected purchasing decision. Typical...