Consumption Intensified: The Politics of Middle-Class Daily Life in Brazil

Consumption Intensified examines how self-identified middle class Brazilians in São Paulo redefined their class during Brazil’s economic crisis of 1981–1994. With inflation soaring to an astounding 2700 percent, their consumption practices intensified, not only in relation to the national crisis but also to the expanding global consumer culture. Drawing on her observations of everyday practices and on representations of the middle class in popular culture, anthropologist Maureen O’Dougherty...