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Contemporary Issues in Social Media Marketing

By Subir Bandyopadhyay (Editor), Bikramjit Rishi (Editor)
eBook
$72.99
By Subir Bandyopadhyay (Editor), Bikramjit Rishi (Editor)
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Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. This second edition has been fully updated with new features such as discussion questions, global case studies and examples, and material reflecting the key trends in the field, including:

  • The growth in user-generated content.
  • The growing influence of AI in content creation, including virtual i...

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