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Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits
     

Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits

by Richard Rosen
 

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Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and

Overview

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.

Product Details

ISBN-13:
9780470522394
Publisher:
Wiley
Publication date:
03/16/2009
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
208
File size:
3 MB

Meet the Author

RICHARD G. ROSEN is founder, President, and CEO of ROSEN, a global consultancy firm that specializes in transforming marketing and advertising campaigns into cost-effective business models. As the originator and chief architect of Convergence Marketing, he consults with recognized brand-name clients, and presents to business and academic forums throughout the world. His firm has received 28 Echo Awards, and Richard has received the Caples Organization’s Emerson Award and the first "B-to-B Marketer of the Year Award" by the International Direct Marketing Association.

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