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Conversational Selling
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Understanding the F.O.R.D. framework should be mandatory reading for all aspiring salespeople. Remember a salesperson's primary goal is to connect with the customer, build rapport and make the sale. Yet this is easier said than done as what is the best way to create a driving conversation while letting the customer do the talking? The answer is conversational selling using the F.O.R.D. framework, a proven method for developing engaging conversation as well as building quick customer rapport...