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Conversations with Marketing Masters

By Laura Mazur, Louella Miles
eBook
$60.00
By Laura Mazur, Louella Miles
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Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future.

The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKe...

Categories

BusinessMarketing & SalesManagement & LeadershipMarketingMarketing - General & MiscellaneousMarketing & Sales Management