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Cool Nations: Media and the Social Imaginary of the Branded Country

By Katja Valaskivi
Hardcover
$225.00
By Katja Valaskivi
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Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term ‘cool’ suitable for describing some essence of their country’s brand.

Cool Nations. Media and the Social Imaginary of the Branded Country traces the mediated ways in which the transnational idea of "cool" has circulated from popular c...

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