Cooperatives across Clusters: Lessons from the Cranberry Industry

Most agricultural production is of commodity or undifferentiated products. Producers suffer from a roller-coaster ride of price swings, over- or under-production, weather and pest threats, and the inability of family famers to capture anything beyond a small percentage of the final price.

Cooperatives Across Clusters provides lessons from the cranberry industry, a commodity product organized mostly into family farms in seven different clusters around North America. The industry is remarkabl...