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Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas
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THE #1 HACK FOR SMARTER MARKETING
We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.
But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before?
Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around co...
We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.
But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before?
Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around co...
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