Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge

The fact that imitation is not only important for the survival and prosperity of a business, like innovation, but also vital for the effective implementation of innovation as such. Imitation in business is often notorious. It is believed that leaders should not repeat other people's ideas, their job is to create and invent. Having studied the experience of many well-known companies, including Apple, Wal-Mart, General Electric and Nintendo, the author shows that many leaders of modern busine...