Could Should Might Don't: How We Think About the Future

An invaluable guide for how to think—and not to think—about the future, from one of the leading futurists of our time.

You might not know the name Nick Foster, but after just a moment of googling you’ll realize he’s been guiding the missions of companies that have been shaping the world you live in. From Sony, Nokia, and Dyson to Google itself, where he was the head of design at Google X, Foster has been at the forefront of innovation for over twenty-five years, but his name might be unfami...