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Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform

By Michael Loban, Alex Yastrebenetsky
eBook
$6.99
By Michael Loban, Alex Yastrebenetsky
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In 2019, $130 billion was spent on digital advertising alone, as major retailers, consumer packaged goods companies (CPG), and media outlets embraced the ever-online customer. Despite these massive digital marketing budgets driving global ad campaigns, many marketers still lack the confidence to answer the age-old question: Is my campaign working?

Crawl, Walk, Run is your practical guide for navigating each stage of analytics maturity, taking you step-by-step through an analytics maturity fr...

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