Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an A uthor

by Chuck Sambuchino

Overview

Creating a platform isn't just beneficial--it's essential!

In today's world of blogging, websites, Twitter feeds, and Facebook updates, building a writer platform from the ground up can seem a daunting task. Never fear--author and editor Chuck Sambuchino provides expert, practical advice for increasing your visibility, selling more books, and launching a successful career. In Create Your Writer Platform, you'll learn:

The definition of a platform--and why you should start building one now.

How to harness the 12 Fundamental Principles of Platform.

"Old School" and "New School" approaches to platform, from article writing and conference speaking to website development, blog posts, and social media avenues.

How to develop a platform for nonfiction, fiction, and memoir.

In addition to Chuck's invaluable insights, you'll also find 12 case studies from authors with effective platforms, as well as professional advice from literary agents. If you're serious about building a platform tailored to you and your writing--a platform that's going to help you succeed as a writer--look no further than Create Your Writer Platform.

Product Details

ISBN-13:	9781599635750
Publisher:	Penguin Publishing Group
Publication date:	11/23/2012
Pages:	248
Product dimensions:	5.40(w) x 8.40(h) x 0.80(d)

About the Author

Chuck Sambuchino is an editor for Writer's Digest Books and edits the Guide to Literary Agents. He is the author of books such as Formatting and Submitting Your Manuscript, 3rd Edition, and How to Survive a Garden Gnome Attack.

Table of Contents

Introduction 1

The Principles of Platform

Chapter 1 What Is Platform? 6

Chapter 2 The Necessity of Platform 11

Chapter 3 The 12 Fundamental Principles of Platform 36

Chapter 4 Choosing your Niche 73

Chapter 5 Platform for Fiction and Memoir 79

The Mechanics of Platform

Chapter 6 Platform Avenues: Which should you Choose? 92

Chapter 7 Your Website: The Foundation 99

Chapter 8 Your Blog: The Extension 109

Chapter 9 Your Newsletter: The Outreach 125

Chapter 10 Article and Column Writing 132

Chapter 11 Public Speaking 142

Chapter 12 Social Media: Twitter, Facebook, and more 153

Chapter 13 A Side Dooss to Platform 169

Author Case Studies

Ethan Gilsdorf (Memoir) 178

Mignon Fagarty (Nonfiction-Popular Reference) 185

Mary Kole (Nonfiction-Writing Reference) 191

Gina Holmes (Fiction-Inspirational) 198

Cal Newport (Nonfiction-Education) 203

Lissa Rankin, M.D. (Nonfiction-Health) 208

Brette Sember (Nonfiction-Cooking, Lifestyle, Finance, and More) 215

Billy Coffey (Fiction-Inspirational) 218

Susan Hendesson (Fiction-Mainstream) 222

Amy Julia Becker (Memoir) 227

Sarah Pekkanen (Fiction) 233

Christelyn Karazin (Nonfiction-Self-Help/Relationships) 240

Final Thoughts

Editorial Reviews

"A fascinating book...terrific; it's informative and fun to read." - Forbes.com

From the Publisher