Creating a platform isn't just beneficial--it's essential!
In today's world of blogging, websites, Twitter feeds, and Facebook updates, building a writer platform from the ground up can seem a daunting task. Never fear--author and editor Chuck Sambuchino provides expert, practical advice for increasing your visibility, selling more books, and launching a successful career. In Create Your Writer Platform, you'll learn:
- The definition of a platform--and why you should start building one now.
- How to harness the 12 Fundamental Principles of Platform.
- "Old School" and "New School" approaches to platform, from article writing and conference speaking to website development, blog posts, and social media avenues.
- How to develop a platform for nonfiction, fiction, and memoir.
In addition to Chuck's invaluable insights, you'll also find 12 case studies from authors with effective platforms, as well as professional advice from literary agents. If you're serious about building a platform tailored to you and your writing--a platform that's going to help you succeed as a writer--look no further than Create Your Writer Platform.
|Publisher:||Penguin Publishing Group|
|Product dimensions:||5.40(w) x 8.40(h) x 0.80(d)|
About the Author
Table of Contents
The Principles of Platform
Chapter 1 What Is Platform? 6
Chapter 2 The Necessity of Platform 11
Chapter 3 The 12 Fundamental Principles of Platform 36
Chapter 4 Choosing your Niche 73
Chapter 5 Platform for Fiction and Memoir 79
The Mechanics of Platform
Chapter 6 Platform Avenues: Which should you Choose? 92
Chapter 7 Your Website: The Foundation 99
Chapter 8 Your Blog: The Extension 109
Chapter 9 Your Newsletter: The Outreach 125
Chapter 10 Article and Column Writing 132
Chapter 11 Public Speaking 142
Chapter 12 Social Media: Twitter, Facebook, and more 153
Chapter 13 A Side Dooss to Platform 169
Author Case Studies
Ethan Gilsdorf (Memoir) 178
Mignon Fagarty (Nonfiction-Popular Reference) 185
Mary Kole (Nonfiction-Writing Reference) 191
Gina Holmes (Fiction-Inspirational) 198
Cal Newport (Nonfiction-Education) 203
Lissa Rankin, M.D. (Nonfiction-Health) 208
Brette Sember (Nonfiction-Cooking, Lifestyle, Finance, and More) 215
Billy Coffey (Fiction-Inspirational) 218
Susan Hendesson (Fiction-Mainstream) 222
Amy Julia Becker (Memoir) 227
Sarah Pekkanen (Fiction) 233
Christelyn Karazin (Nonfiction-Self-Help/Relationships) 240