Creating Customer Evangelists explains how to develop marketing and sales strategies that create communities of passionate customers. By cultivating a dialogue and then creating emotion-driven relationships with customers, companies can inspire grassroots support. Creating Customer Evangelists shows how to convert good customers into exceptional ones who willingly spread the word.
"Lessons of customer evangelism related through real life company stories make this book an absorbing read."
-- Harvard Business School
"I'll admit it: at first, I was a skeptic. But halfway through this savvy and compelling book, I became a convert. And by the time I'd turned the last page, I'd become an evangelist. Say it with me, brothers and sisters: customer evangelism is the future!"
-- Dan Pink, author of Drive and A Whole New Mind
"An inspiring and thorough book packed with real life examples, action items and insight."
-- Emanuel Rosen, author of The Anatomy of Buzz
Jackie Huba and Ben McConnell, authors of Citizen Marketers, popularized the term "customer evangelism." The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of "the world's smartest business thinkers."