Creating the Customer-Driven Library: Building on the Bookstore Model

How can libraries make a difference in their communities when customers choose to hang out in the spacious, well-stocked new bookstore instead? With the goal of helping libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores.

Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their missio...