TELL IT ALL, TELL IT EARLY, TELL IT YOURSELF
Nobody ever calls Lanny Davis to give him good news. As a legal crisis manager, he’s the man public figures such as Bill Clinton, Martha Stewart, U.S. representative Charlie Rangel, and companies such as Whole Foods, among many others, rely on to pull them through public scandal with their reputations intact.
Winning your case in a courtroom instead of the media is no longer a viable option. These days, every scandal is tried in the court of public opinion. Refusing to dignify allegations with an answer is grounds for flagellation by the press. Political insider Davis has spent years helping politicians, sports figures, business executives, and corporations through the biggest reputation crises of our times, and each case has aided him in the creation of five invaluable rules that absolutely anyone can use to protect himself from damaging hearsay— online and off.
In this fascinating and practical resource, Davis tells the real stories behind his famous clients’ very public scandals as he explains what he and his team did right, what they did wrong, and how they learned from their mistakes and successes. As impossible as it is to believe, many public relations experts still rely on the faulty Nixon model—deny, deny, deny. This tactic was detrimental not only to Nixon’s presidency but, for example, to Exxon and BP (not Davis’s clients) following major oil spills. Instead, Davis believes, it is important to tell the full story yourself, even if it means sharing unflattering details before they leak on their own. By getting ahead of the story, you have more control over how the information is reported and perceived in the media.
Damaging falsehoods can go viral in an instant, but the nation’s premier political spin doctor will teach you how to fight back.
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About the Author
Table of Contents
Preface: Tell It All, Tell It Early, Tell It Yourself xi
Introduction: The Five Rules of Crisis Management 1
Rule 1 Get All the Facts Out
1 Martha Stewart 21
2 HealthSouth 41
Rule 2 Put the Facts into Simple Messages
3 Pakistan 65
4 Royal Caribbean 81
Rule 3 Get Ahead of the Story
5 Macy's 101
6 Representative Charles Rangel 120
7 Gene Upshaw and the NFL Players Association 149
8 Dan Snyder and the Washington Redskins 170
9 Senator Trent Lott 190
Rule 4 Fight for the Truth Using Law, Media, and Politics
10 Rent-Way 205
11 The Honduras Crisis 232
Rule 5 Never Represent Yourself in a Crisis
12 A Fool for a Client 253
13 Fighting the Big Lie on the Internet: The Swarm of Bees 288
Afterword: Penn State 306
What People are Saying About This
"Crisis Tales offers simple crisis management rules, told through riveting true-to-life stories, that can help everyone facing a business, governmental, or personal crisis. In my experience, Lanny applies his unique combination of legal, media, and experience to get the facts out early, develop the right strategy to communicate them effectively, and find the "sweet spot" solution among competing viewpoints to solve the problem.
"Our company turned to Lanny Davis when we faced a legal problem in Washington. He found a way to combine his considerable legal, media, and political skills to find a solution satisfactory to all parties. This book demonstrates the effectiveness of his multi-disciplinary approach to crisis management.
“When a controversy arises involving a public figure, Lanny Davis is the ‘go-to guy’ for journalists. The irony is that if this book is read—and actually heeded—by more politicians and celebrities, there will be less need of Lanny’s services.”