CRM in Action: Maximizing Value Through Market Segmentation, Product Differentiation & Customer Retention

Written in Dr. Wong’s vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of market segmentation, product differentiation, and customer retention strategies.

Advance Praise for CRM in Action

“This book helped me a lot in figuring out how to attract the right customers who can see real value in our healthcare services and retain them. It is a lot of planning and thinking behind this ...