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Cultural and Creative Industries: A Path to Entrepreneurship and Innovation

By Marta Peris-Ortiz (Editor), Mayer Rainiero Cabrera-Flores (Editor), Arturo Serrano-Santoyo (Editor)
eBook
$199.00
By Marta Peris-Ortiz (Editor), Mayer Rainiero Cabrera-Flores (Editor), Arturo Serrano-Santoyo (Editor)
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This book examines the ways in which cultural and creative industries can drive entrepreneurship, innovation, sustainability and overall regional development. It will address such issues as (1) the technical (tangible) components of creative and cultural industries in relation to innovation; (2) the intangible components of creative and cultural industries in relation to services provided; (3) the relationship between tangible and intangible components and economic and social innovation; an...

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BusinessManagement & LeadershipProduction & Operations Management