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Customer Centric Support Services in the Digital Age: The Next Frontier of Competitive Advantage
eBook
$169.00
By Jagdish N. Sheth (Editor), Varsha Jain (Editor), Emmanuel Mogaji (Editor), Anupama Ambika (Editor)
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This book explores how customer service can become the singular competitive differentiator for organizations in the digital era.
Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts.
The book is a valuable resource for students and researchers keen on ...