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Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement

By Martin Kihn, Christopher B. O'Hara
eBook
$15.00
By Martin Kihn, Christopher B. O'Hara
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Master the hottest technology around to drive marketing success

Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy ...

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