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Customer Experience Management in the Caribbean: Concepts, Case Studies and Challenges

By Leslie-Ann Jordan (Editor), Anne P. Crick (Editor), Paul Anderson (Contribution by), Elaine Commissiong (Contribution by), Noel M. Cowell (Contribution by), G. Anthony Ferguson (Contribution by), Koen Hietbrink (Contribution by), Jacqueline Huggins (Contribution by), Michelle McLeod (Contribution by), Candice Petgrave (Contribution by), Juliana Samuel (Contribution by), Trevor A. Smith (Contribution by), Tiersa Smith-Hall (Contribution by), Evora Mais Thompson (Contribution by), Sumit Verma (Contribution by), Nadane Y. Wright (Contribution by)
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$130.00
By Leslie-Ann Jordan (Editor), Anne P. Crick (Editor), Paul Anderson (Contribution by), Elaine Commissiong (Contribution by), Noel M. Cowell (Contribution by), G. Anthony Ferguson (Contribution by), Koen Hietbrink (Contribution by), Jacqueline Huggins (Contribution by), Michelle McLeod (Contribution by), Candice Petgrave (Contribution by), Juliana Samuel (Contribution by), Trevor A. Smith (Contribution by), Tiersa Smith-Hall (Contribution by), Evora Mais Thompson (Contribution by), Sumit Verma (Contribution by), Nadane Y. Wright (Contribution by)
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Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context. Unveiling the dynamics of CX's influence on satisfaction, loyalty, and business profitability, this book delves into strategic planning, employee development, data-driven decisions, and emerging technological trends, and it fills a crucial gap in the literature with: - An array of Caribbean case stud...

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BusinessMarketing & SalesPublic RelationsCustomer Service