CUSTOMER RELATIONSHIP MANAGEMENT: A STRATEGIC APPROACH TO MARKETING

This straightforward and easy-to-read text provides students of management and business studies with a thorough understanding of fundamental abilities and strategies that lead to the successful implementation of practice of CRM (Customer Relationship Management), regarded as the wonder solution to all the problems encountered by marketers.To cope with the increasing intensity of competition, necessitating a drive towards enhancement of customer satisfaction, the book emphasizes the need for...