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Customer Relationship Management: How To Develop and Execute a CRM Strategy
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CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM’s strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit.
This was accentuated by the academic community stepping up their interest in the subject in the earl...