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CUSTOMER RELATIONSHIP MANAGEMENT: Modern Trends and Perspectives

By S. SHANMUGASUNDARAM
eBook
$3.79
By S. SHANMUGASUNDARAM
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Customer Relationship Management (CRM) is a modern approach to marketing. It focuses on the individual consumer. Customer is the 'king', therefore, the products and services have to be offered in such a way that they suit the needs and preferences of the customer. This comprehensive and easy—to—read text deals with the formulation of methodologies and tools that help business organizations to manage critical customer relationships by supporting all customer—centric processes within an enter...

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BusinessMarketing & SalesCustomer Service