Customer Service: How To Do It Right!: A do it yourself strategy to keep your customers loyal, attract new ones and increase your profits

Customer Service: How To Do It Right! by Peggy Morrow (Southern Mountain Press; 2005) is a “must read” for every business owner and manager. The fact is that implementing excellent customer service is not an option - it’s a survival skill for every small business. With over 23 years of experience advising businesses as diverse as Marriott Hotels and NASA to the Houston Astros Baseball Team and ExxonMobil, Peggy Morrow’s message to small and medium sized businesses is simple, “You don’t have...