Customer Transformation: A 7-stage strategy for customer alignment and business value

In a rapidly evolving digital landscape, consumers expect more. Even with the array of data available, the need for a personalized and human-centric approach remains at the core of effective customer relations.

Chris Hood, a former Google platform innovation and digital strategy expert with over 35 years of experience in business development, delves into this dynamic interplay in 'Customer Transformation.' As a thought leader, Hood develops a comprehensive guide for leaders to transform proc...