Cycles of Spin: Strategic Communication in the U. S. Congress

Cycles of Spin: Strategic Communication in the U. S. Congress

by Patrick Sellers
Pub. Date:
Cambridge University Press
Select a Purchase Option
  • purchase options
  • purchase options


Cycles of Spin: Strategic Communication in the U. S. Congress

How do politicians try to shape their news coverage? Sellers examines strategic communication campaigns in the U.S. Congress. He argues that these campaigns create cycles of spin: leaders create messages, rank-and-file legislators decide whether to promote those messages, journalists decide whether to cover the messages, and any coverage feeds back to influence the policy process. These four stages are closely related; decisions at one stage influence those at another. Sellers uses diverse evidence, from participant observation and press secretary interviews, to computerized content analysis and vector auto regression. The result is a comprehensive and unprecedented examination of politicians' promotional campaigns and journalists' coverage of those campaigns. Countering numerous critics of spin, Sellers offers the provocative argument that the promotional messages have their origins in the actual policy preferences of members of Congress. The campaigns to promote these messages thus can help the public learn about policy debates in Congress.

Product Details

ISBN-13: 9780521755993
Publisher: Cambridge University Press
Publication date: 11/30/2009
Series: Communication, Society and Politics Series
Pages: 270
Product dimensions: 6.00(w) x 9.10(h) x 0.80(d)

Table of Contents

1. The cycle; 2. Building blocks; 3. Creation; 4. Promotion; 5. Coverage and feedback; 6. Completing the cycle.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews