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Dancing The Digital Tune: The 5 Principles of Competing in a Digital World
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This book takes you beyond Digital Marketing and into the realm of long term customer engagement!
In a rapidly evolving and connected digital world, traditional digital engagement models will be inadequate for future success. We need an approach that orients our organizations to the new connected world. For the first time, an overarching and systematic process has been presented to think about customer engagement. The 5 actionable frameworks in this book will help us align our digital strate...
In a rapidly evolving and connected digital world, traditional digital engagement models will be inadequate for future success. We need an approach that orients our organizations to the new connected world. For the first time, an overarching and systematic process has been presented to think about customer engagement. The 5 actionable frameworks in this book will help us align our digital strate...