Dare To Launch

by Cocquyt

Overview

Can you short-cut a two-year MBA program to launch a successful business?

This entrepreneurship guide gives you everything you need to launch:

✓ Actionable advice from Silicon-Valley entrepreneurs

✓ Strategic frameworks shifting your mindset to take action

✓ Time-efficient how-to templates

"Starting a new business can feel overwhelming-but not if you have the right guide. This essential book shows you how to launch a scalable business based on the latest methodologies in Silicon Valley. You'll learn from the success (and failure) stories of top founders and investors and save yourself years of frustration."-Dorie Clark, author of Entrepreneurial You and executive education faculty, Duke University Fuqua School of Business

In a world of outdated entrepreneurship books and expensive MBA programs, startup founder Anne Cocquyt combines inspirational examples of today's entrepreneurs with practical steps you can immediately take to get results. 

Dare to a launch will help you:

◆ Take immediate action to launch and grow your business

◆ Familiarize with the latest steps proven to create successful businesses

◆ Be in control of the company you want to build

◆ Identify with relatable examples of diverse entrepreneurs and de-risk your business

◆ Understand the lingo in Silicon Valley

◆ Decide on your funding options

◆ Learn how to find investors for your startup

◆ Adapt your mindset to be a confident leader and dare to launch

In Dare to Launch, author Anne Cocquyt shares her experience as a serial entrepreneur and pioneer in launching unique startup programs for female founders. 

"Dare To Launch provides time-tested, easy-to-implement guidance from one of the leading educators in entrepreneurship today." -Denise Brosseau, CEO, Thought Leadership Lab 

Anne summarizes the latest methodologies by Stanford, University of San Francisco, Berkeley, Y Combinator, IDEO, and the GUILD™ Academy to rapidly test ideas, identify profitable target markets, and launch with a winning business model. The book is filled with practical tips and examples from the author's own entrepreneurial journey across multiple industries, as well as insider stories from entrepreneurs in Silicon Valley and beyond.

"Everything you need to launch and fund your business." -Nicole Quinn, General Partner at Lightspeed Venture Partners 

"Dare to Launch is just what any prospective entrepreneur needs-a smart blend of the inspirational and practical. I met Anne a decade ago in San Francisco, watched her innovate and mentor startups, and was always impressed by her rigor and dedication. She writes from down-in-the-trenches expertise, and knows which methods and strategies have a better chance of success. Still on the fence? Anne will get you to launch."-Jonathan Littman, Best-selling coauthor with IDEO of The Ten Faces of Innovation

Dare To Take The First Step on your entrepreneurial journey and BUY YOUR COPY NOW.

Product Details

ISBN-13:	9798985712926
Publisher:	The GUILD Inc.
Publication date:	03/15/2022
Sold by:	Barnes & Noble
Format:	eBook
Pages:	268
File size:	2 MB

Table of Contents

PREPARE YOUR ENTREPRENEURIAL JOURNEY

THE INSPIRATION

TAKING CALCULATED RISKS

FIRST STEPS

DEFINING SUCCESS AND QUASHING PERFECTIONISM

CHOOSE IDEAS WITH LEGS

YOUR IDEA

OVERCOMING IDEA PARALYSIS WITH THE IDEA DECISION MATRIX

THE PROBLEM

FALLING IN LOVE WITH THE PROBLEM

THE SOLUTION

STARTING SMALL-SOLVING THE PROBLEM FOR ONE USER

TALKING TO USERS

MAKING USER INTERVIEWS LESS DAUNTING, MORE FUN

MAKE A PROMISE TO YOU, YOUR COMPANY, AND YOUR CUSTOMER

MISSION

DEFINING YOUR WHY AND HOW

YOUR COMPETITION

LEVERAGING YOUR COMPETITOR'S WISDOM WITH THE COMPETITIVE ANALYSIS TEMPLATE

YOUR PRODUCT PROMISE

CREATING YOUR PRODUCT PROMISE LANDING PAGE IN A WEEKEND

BRANDING

GIVING YOUR COMPANY A SOUL BY DEFINING YOUR CORE VALUES

BUILD IT AND SEE IF IT WORKS

BUILDING YOUR MVP

MASTERING THE MUST-HAVE AND NICE-TO-HAVE CHALLENGE

MARKETING

CREATING YOUR FIRST MARKETING CAMPAIGN WITHOUT OVERWHELM

METRICS

FINDING YOUR NORTH STAR, DEPARTING FROM PLANET VANITY

ORGANIZATION

STARTUP COO 101-SETTING UP STRUCTURE AND PROCESS FOR EARLY-STAGE COMPANIES WITHOUT RED TAPE

CREATE VALUE AND ESTABLISH WHO NEEDS TO JOIN YOU

BUSINESS MODELS

TESTING WHO WILL PAY AND HOW MUCH WITH THE BUSINESS MODEL CANVAS

THE MARKET

ESTIMATING THE MARKET SIZE BOTTOM UP AND TOP DOWN

THOUGHT LEADERSHIP

DELIBERATELY BUILDING YOUR OWN BRAND AS A FOUNDER

FINANCIALS

BETTER THAN ACCOUNTING-KNOWING HOW MUCH MONEY WILL BE IN YOUR BANK ACCOUNT IN A YEAR

TEAM

ENGAGING THE RIGHT CO-FOUNDER, EMPLOYEES, ADVISORS, AND CONTRACTORS WITH CHECKLISTS AND CONTRACT TEMPLATES

FORM A COMPANY AND GET IT FUNDED

COMPANY FORMATION

INCORPORATING WITH CONFIDENCE

FUNDING

CHOOSING WHICH FUNDING OPTION IS RIGHT FOR YOU

PITCH

CREATING THE $500K PITCH DECK

DECIDING WHAT'S NEXT

CHECKING IF YOUR BUSINESS IS READY TO LAUNCH