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Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty

By Zontee Hou
eBook
$45.99
By Zontee Hou
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WINNER: NYC Big Book Award 2025 - Sales&Marketing

Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics.

To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep understanding of your audience. Data-Driven Personalization breaks down the best ways to reach new customers and better engage your best customers. By combining principles of persuasion, behavioral econom...

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