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Data-Driven Public Relations Research: 21st Century Practices and Applications

By Jim Eggensperger, Natalie Redcross
eBook
$79.99
By Jim Eggensperger, Natalie Redcross
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The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applying tools that range from online surveys to social-media listening to applying big data with sophisticated algorithms, today’s PR professionals are data-driven in virtually everything they do.

Data-Driven Public Relations Research is the first book for PR students and practitioners to offer an over...

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