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Data is Everybody's Business: The Fundamentals of Data Monetization (Management on the Cutting Edge)
By Barbara H. Wixom, Cynthia M. Beath, Leslie Owens
Narrated by: Wendy Tremont King
Unabridged — 6 hours, 42 minutes
Audiobook
$27.99
By Barbara H. Wixom, Cynthia M. Beath, Leslie Owens
Narrated by: Wendy Tremont King
Unabridged — 6 hours, 42 minutes
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A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.
Most organizations view data monetization-converting data into money-too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it's critical to have wide-ranging support for this pursuit. In Data Is Everybody's Business, the authors offer a clear and engaging way for people ac...
Most organizations view data monetization-converting data into money-too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it's critical to have wide-ranging support for this pursuit. In Data Is Everybody's Business, the authors offer a clear and engaging way for people ac...