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Master's Thesis from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7 (A-), Växjö University (School of Management and Economics), course: International Business Environment, language: English, abstract: Widespread changes within business environments in recent years has demanded acquisitions of new tools that are more skilled to cope with new challenges and demands in business. Advances in computer technologies, higher accessibility of co...