Deconstructing Eurocentric Tourism and Heritage Narratives in Mexican American Communities: Juan de Oñate as a West Texas Icon

This book attempts to dismantle the unfounded Eurocentric view of US-born and immigrant Mexican peoples, that groups together the identities of Latinx, Chicanx, and other indigenous peoples of the Southwest into Hispanics whose contributions to the cultural, historical, and social development of the Southwest are marginalized or made non-existent.

The narrative and performative legacies that tourism and fantasy heritage produce are promulgated and consumed by both Latinx and non-Latinx peopl...