Deep and Wide: Creating Churches Unchurched People Love to Attend

Deep and Wide: Creating Churches Unchurched People Love to Attend

by Andy Stanley
Deep and Wide: Creating Churches Unchurched People Love to Attend

Deep and Wide: Creating Churches Unchurched People Love to Attend

by Andy Stanley


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A Close Look at What It Takes to Create an Irresistible Church.

This isn't a book about how to make your church bigger. This is a book about how to make your church more appealing to the people who don’t usually—or have never—gone to church.

Deep and Wide provides church leaders with an in-depth look into North Point Community Church and its strategies, its goals, its methods, and its story. You'll learn how to create a church that unchurched people absolutely love to attend. Pastor Andy Stanley explains:

  • His strategy for preaching and programming to both mature believers and skeptics.
  • North Point's spiritual formation model: The Five Faith Catalysts.
  • Three essential ingredients for creating irresistible environments.
  • How to tackle the challenge of transitioning a local congregation.

Updated & Expanded edition includes discussion guide, church staff resources, and a Q&A with Andy!

"Andy Stanley is on the front lines of a major shift in how both Christians and non-Christians experience "church" in America. In Deep and Wide, Andy opens up his playbook for how North Point Community Church grew into one of the nation's most effective churches, openly shares their victories and failures, and shows you how to take your own church deeper in the Word and wider in appeal." —Dave Ramsey, New York Times bestselling author and nationally syndicated radio show host.

Product Details

ISBN-13: 9780310526537
Publisher: Zondervan
Publication date: 02/09/2016
Edition description: Expanded
Pages: 400
Sales rank: 180,186
Product dimensions: 5.50(w) x 8.40(h) x 1.10(d)

About the Author

Communicator, author, and pastor Andy Stanley founded Atlanta-based North Point Ministries (NPM) in 1995. Today, NPM consists of eight churches in the Atlanta area and a network of 180 churches around the globe that collectively serve over 200,000 people weekly. As host of Your Move with Andy Stanley, which delivers over 10.5 million messages each month through television, digital platforms, and podcasts, and author of more than 20 books, including Irresistible; Better Decisions, Fewer Regrets; and Deep & Wide, Andy is considered one of the most influential pastors in America.

Read an Excerpt

Deep & Wide

Creating Churches Unchurched People Love to Attend

By Andy Stanley


Copyright © 2016 Andy Stanley
All rights reserved.
ISBN: 978-0-310-52653-7


Not All That Deep

My earliest memory of church was my dad baptizing me when I was six. I still remember what he said: "A pastor has no greater privilege than to baptize his own children."

He was right.

I've baptized all three of mine.

As a preacher's kid, there was never a time in my life that I was not involved in church. And unlike a lot of PKs, I don't remember ever being forced to go. I liked it. Church was always the center of my social life. It's where I made lifelong friends, several of whom I'm still connected with today.

My parents began their ministry together in 1957 in the Smoky Mountains of North Carolina. After graduating from seminary, my dad accepted a call to pastor Fruitland Baptist Church. In addition to pastoring the church, he was invited to teach at the Fruitland Baptist Bible Institute, located directly across the parking lot from the church. FBBI was established in 1946 to assist local pastors who lacked the opportunity or means for theological training. So there he was, all of twenty-four years old, teaching men almost twice his age who had been pastoring for years but who lacked formal training. And he loved it.

Fortunately for me, there was no hospital in Fruitland. Equally fortunate was the fact that my mom did not want to deliver me at home. So technically I'm not from Fruitland. I was born right around the corner in Hendersonville.

From Fruitland we moved to Fairborn, Ohio, where my sister was born. Then my dad accepted a call to First Baptist Church of Miami, Florida. We lived in Miami seven years before transitioning to First Baptist Church of Bartow, forty miles east of Tampa, Florida. We were there only fifteen months when a friend called and asked my dad to pray about coming to First Baptist Church of Atlanta as the senior associate pastor. He wasn't the least bit interested. We loved Bartow. But he assured Felix that he would pray about it, hoping Felix wouldn't call back. But he did. And he kept calling. And apparently so did God.

In 1969, our family moved to Atlanta. It was a rough transition. Miami and Bartow were paradise by comparison. The church in Atlanta wasn't healthy. But, of course, nobody tells you that in an interview process. Maybe they didn't know. The other thing they didn't bother to tell him was that no one knew where the key to his desk was.

Two years after we moved to Atlanta, the deacons asked the senior pastor to step down. Which he did. Then they made the mistake of asking my dad to fill the pulpit while they put together a pastor search committee to begin looking for a replacement. As you may know, my dad knows a thing or two about preaching. It wasn't long before the church began to grow. This was a bit disturbing to the power brokers. They didn't feel like my dad was qualified to be senior pastor because of his age, education, and his irritating propensity to preach about sin, repentance, and personal salvation. Imagine such a thing. It wasn't long before they decided my dad would need to step down. But that was going to be tricky. The church was experiencing new life. The new members class was full. The baptistery was being used every Sunday night. Offerings were increasing.

Clearly, he was not the man for the job.

In spite of all the good things going on, they put pressure on him to resign. It was subtle at first. They explained how difficult it would be for the church to find the "right" man as long as he was around. Promises were made. Severance was assured. Favorable letters would be written. They assumed he would go quietly, like the pastors before him. But my dad was cut from a different cloth than the other guys. As I'll explain in more detail in chapter two, he grew up in an atmosphere where the only predictable and unchanging component was the sovereignty of God. Discovering and doing God's will was everything. Everything. It was that interminable drive that brought order to the chaos of his childhood. So he was not about to let a group of deacons rewrite his life script. He believed then, as he does today, that decisions should be made on your knees. Not in a deacons' meeting. So after each encounter with the power brokers, he would respond by saying, "Let me go home and pray about it."

They had no category for such a thing. In time, the tone of those meetings changed. I can remember him comparing deacons' meetings to the lions' den. As he tells it, "In those days, when I would look around at circumstances, everything said, 'Go.' But on my knees, I sensed God saying, 'You came here out of obedience to me. I'll let you know when it's time to leave.'"

When it became apparent that he wasn't going to take his cue from the board of deacons, things got really ugly. What began as subtle hints turned into not-so-subtle threats. He was told that if he didn't resign he would never work in a Southern Baptist church again. We received nasty anonymous letters at home. In my little book, Louder Than Words, I recount the details of the night a board member actually punched my father in the face during a business meeting. That "turn the other cheek" thing took on a whole new meaning. But sitting in the third row as an eighth-grade boy who idolized his father, I wanted to kill the guy.

As my parents agonized over whether to stay, what they could not appreciate was the impact their example was having on their children. These events took place over forty years ago, but I can remember them like it was yesterday. I can remember our family gathering around our glossy pecan coffee table in the den to pray for direction. I can see the face of the man who hit my dad. I remember where I was standing and what I was thinking. I remember hating the men who wanted to hurt my father. But what impacted me most was my parents' courage — their willingness to do the right thing even when it was hard, even when it cost them, even when they didn't know the full extent of the cost.

At thirteen, I saw firsthand that the local church was a big deal. It was worth fighting for. It was worth risk, sacrifice, and even physical pain. I saw my dad turn the other cheek, but he never turned tail and ran. He did the right thing. He obeyed God and God honored it. What I could not have known at the time, however, was that twenty-four years later, it would be the confidence I saw in him then that would give me the confidence I needed to make the most difficult decision of my life.

Church Wars

My dad's transition from associate to senior pastor happened during a church business meeting called for the express purpose of forcing him to resign. My parents knew going into the meeting that they might come out unemployed and unemployable. Due to the hostile nature of the gathering, they gave me strict instructions to stay in my father's office until the meeting was over.

Fortunately for me, I had a friend who worked overtime that night to ensure I had a blow-by-blow description of everything taking place in the sanctuary. You know him as Louie Giglio. Back then everybody called him Butch. Louie snuck into the empty baptistery to listen, and then would sneak back to my father's office to report what was going on. The meeting lasted over three hours. There were close to two thousand people in attendance. Person after person came forward with stories of how my father's presence had hurt the church and how his continued involvement would impede the process of finding a new and qualified senior pastor.

In the end, a vote was taken to determine whether my father would be allowed to remain in his position as associate pastor. An overwhelming majority voted to keep him. And then something happened that took the opposition completely by surprise. Someone made a motion to elect my father senior pastor. The chairman of the deacons, who was officiating the meeting, rushed to the microphone and moved that the meeting be adjourned immediately! One of his friends seconded the motion. But unfortunately for them, a gentleman by the name of Henry Robert III was in the audience that night. Henry is the grandson of the late General Henry M. Robert, who wrote Robert's Rules of Order. As you may know, Robert's Rules of Order is the "playbook" for parliamentary procedure, the final word in how to conduct an official meeting of just about any type. Since it had been decided ahead of time that all official church business would be conducted according to this standard, Henry felt compelled to come forward and inform the chairman of the deacons that he could not adjourn the meeting while a motion was still under consideration.

Well, things became a bit chaotic at First Baptist Church that night. But in the end, they decided to follow the rules, allow for the motion, and vote. The chairman of the deacons called for a private ballot. Someone else moved that the vote be taken by a public show of hands. So they had to vote on how to take the vote. You've got to love that. By this time, the power brokers saw the handwriting on the wall. Actually, they saw the hands waving in the air. When the meeting ended, my dad was senior pastor of First Baptist Church of Atlanta. But by the time my parents made it back to my father's office to give me the good news, it was old news. Thanks to Louie.

Waitin' for the Call

The church continued to grow rapidly. Meanwhile I finished high school and enrolled at Georgia State University where I (eventually) received a degree in journalism. It was during the first semester of my junior year in college that I decided to pursue vocational ministry. All my life I had heard about being "called" into ministry. Several of my friends felt God's "call" on their lives. They would go forward after church on Sunday nights and pray with my dad. Then, at the conclusion of the service, he would introduce them to the congregation and announce that God had called them into the ministry. People would clap and come by and congratulate them after the closing song. Many of those guys still serve as pastors, missionaries, parachurch ministry leaders, and seminary professors.

But as for me, I never felt "the call." I sure tried to feel it. But for whatever reason, it just never happened for me.

So one afternoon as my dad and I were driving somewhere, I asked him, "Dad, does a person have to be 'called' into ministry, or can he just volunteer?" He thought for a minute. "I guess it's okay to just volunteer." So I told him that I would like to volunteer. He seemed pleased. And that was that. For a long time I didn't tell anyone. I didn't want the added pressure. And I knew it might limit my options relationally, if you know what I mean.

After college, I headed straight to Dallas Theological Seminary (DTS) where I received my Master of Theology (ThM) degree. I loved seminary. I was at DTS during the years of Charles Ryrie, Dwight Pentecost, Howard Hendricks, and Norm Geisler. I remember my dad attending an evening class with me. In the middle of a lecture by Dr. Ryrie, he turned to me and said, "You have no idea how lucky you are to sit under this kind of teaching." During the break, Dr. Ryrie asked my dad if he would like to address the class. I still remember his answer, "Absolutely not! I'm learning too much."

While finishing my final semester at DTS, I applied to Baylor University to pursue a PhD in religion. I was denied. Ouch. And while the rejection certainly resurfaced unhealed wounds from a particular middle school dance, I didn't have time to wallow in my sorrow. If I wasn't going back to school, I needed to get a job. As it turned out, the director of student ministry who had been serving at my dad's church had resigned six months earlier. When the education director heard I was looking for meaningful employment, he called and asked if I would be interested in filling in while they searched for a permanent replacement. In spite of the fact that the whole serve-until-we-find-the-real-guy thing had turned out to be a nightmare for my dad, I accepted. After all, as my friend and mentor Charlie Renfroe is fond of saying, "Everybody needs to eat and live indoors."

What began as a summer job turned into a ten-year gig. I'm not sure when they stopped looking for that "other guy." All I know is that I fell in love with student ministry. I could not imagine doing anything else. Along with my normal responsibilities, I had the opportunity to preach when my dad was away. Honestly, I don't know how the people at First Baptist Church of Atlanta took me seriously. The building still bore the scars of my adolescence. But folks were gracious. They always had nice things to say. In exchange, I would let 'em out on time.

It was during my student ministry days that I met Sandra. She was a student at Georgia Tech. We were introduced at a campus Bible study on the Tech campus. How appropriate. Actually, I don't remember meeting Sandra that night. I was filling in for the regular teacher. The faculty sponsor, a friend of mine, had invited me to fill the open slot. The day after the study, he called me and asked if I remembered meeting a girl named Sandra Walker. I told him that I remembered meeting two girls. Both blonde. He assured me that one of them was Sandra. Then he insisted that I call her and ask her out. I thought that was tacky. So I declined. Gary hounded me. Finally I relented and called the number he had given me. By the time I finally called, Sandra had changed dorms. Not to be deterred, Gary tracked down her new number. I called. We went out. And we've been going out ever since. We were married on August 6, 1988.

Future Talk

During my student ministry days, people would often ask what I saw in my future; how long did I plan to work with "young people"? My favorite was, "Andy, when are you going to get your own church?" My response to those questions was always the same. "God has given my father an extraordinary platform. I'm here to serve him and help him finish well." And that was the truth. I had no ambition beyond what I was doing. I loved my job. I loved my church. And once my dad began televising my sermons, I was able to preach to more people on a single Sunday than I would preach to in twenty years at the average church. Why would I go anywhere else? Where else would I possibly want to go?


In 1987, faced with limited space and aging facilities, First Baptist Atlanta voted to relocate from downtown Atlanta to the suburbs.

While seeking a buyer for our downtown property, the church purchased an Avon Products packing facility north of town. Along with the fifty acres of land, there was about four hundred thousand feet of warehouse space. Within a year of making the decision to move, a European group signed a contract to purchase the downtown property. Realizing that even with a buyer it would be a couple of years before the church could build on the new site and relocate, the deacons asked me if I would be willing to begin holding services in a portion of our newly acquired warehouse complex. Their rationale was that it would relieve crowding downtown as well as establish a presence on our future site.

At the meeting when I was asked to take on this new responsibility, the chairman of the deacons kept apologizing for how scaled down everything would be. There wouldn't be a choir or an orchestra. He wanted to know if I would be okay using a band until we could develop space more suited to a traditional worship environment. It was important to them that I understood what I was getting myself into. As one gentleman put it, "It probably won't feel much like church." And, of course, all I could think of was Brer Rabbit. "Please don't throw me in the briar patch!" So I kept a straight face and told them I was willing to take one for the team.


Excerpted from Deep & Wide by Andy Stanley. Copyright © 2016 Andy Stanley. Excerpted by permission of ZONDERVAN.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Table of Contents


Acknowledgments, 9,
Introduction, 11,
Section One: My Story,
Starting Up and Starting Over,
1. Not All That Deep, 21,
2. Family Matters, 35,
Section Two: Our Story,
Walking Toward the Messes,
3. Words Matter, 57,
4. Just As I Ain't, 69,
5. Defying Gravity, 85,
Section Three: Going Deep,
Rethinking Spiritual Formation,
6. My Big Discovery, 103,
7. Playing My Part, 111,
8. From Out of Nowhere, 131,
Section Four: Going Wide,
Why They Love to Attend,
9. Creating Irresistible Environments, 157,
10. Rules of Engagement, 193,
11. Double-Barrel Preaching, 227,
Section Five: Becoming Deep and Wide,
Transitioning a Local Church,
12. Coming to Blows with the Status Quo, 265,
13. Mission and Model, 277,
14. Led to Lead, 293,
Conclusion: What If?, 307,
Appendix A: North Point Survey Cards and Results Sample, 319,
Appendix B: Starting Point Ministry Description, 327,
Appendix C: Measurable Ministry Wins, 331,
Appendix D: North Point's Mission, Strategy, and Beliefs, 337,
Appendix E: North Point Community Church Charter Members, 339,
Appendix F: The North Point Covenant: An Introduction and Explanation, 347,
Q & A with Andy Stanley, 357,
Team Discussion Guide, 377,
Notes, 393,

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