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Deepfaked: Restoring Trust in the Age of AI Impersonation

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A Fast Company Press book

The greatest threat from AI isn't misinformation. It's impersonation.

For most of human history, our senses were enough to tell us who was real. Now, AI can clone a voice from seconds of audio and generate a convincing face in real time. What began as a novelty has become a deepfake and identity fraud problem, and most organizations don't know it.

As founder and CEO of Nametag, Aaron Painter saw the problem up close when a deepfake scammer targeted his own grandmother...