Denim Branded: Jeanswear's Evolving Design Details

An illustrated history of denim branding from the 1870 to modern contemporary denim brands, through archival images and contemporary photography.

A pair of jeans is not considered complete without patches, rivets, buttons, and other trims. The existence of such design elements is not questioned because they are seen as the standard. Denim Branded deconstructs every such element that goes into branding a pair of jeans. These elements are a jeans' identity, its source code, a marker from whi...