Denying to the Grave: Why We Ignore the Science That Will Save Us

In Denying to the Grave, Sara Gorman and Jack Gorman explore the psychology of health science denial. Using several examples as case studies, they propose six key principles that may lead people to reject "accepted" health-related wisdom: the charismatic leader; fear of complexity; confirmation bias; fear of corporate and government conspiracies; causality and filling the ignorance gap; and the nature of risk prediction. This fully updated new edition of Denying to the Grave reviews the mos...