Design Empathy and Contextual Awareness: Frames of Reference for the 21st Century Creative

This book captures so many tools that can be used to design well in community. I can't wait to teach with it by my side.
- Dr Susie Wise, author of Design for Belonging: How to Build Inclusion and Collaboration in Your Communities
One of the biggest challenges facing designers across all fields is not simply in the design of the product or service itself, but rather how to arrive at a design solution that resonates with a target audience, that will have a higher than likely chance at market ...