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Digital Branding: How to Successfully Build and Measure a Brand Online
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Looking to strengthen your brand strategy and boost your digital presence with proven frameworks?
Digital Branding is a practical, detailed guide designed for mid-career marketers and brand strategists eager to develop credible, impactful brands. Author Daniel Rowles, a respected CIM fellow and industry influencer, provides step-by-step strategies to build and optimize your brand identity across key digital channels.
You'll learn how to:
- Develop a clear brand planning framework to guide you...
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