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Digital Media and Innovation: Management and Design Strategies in Communication

By Richard A. Gershon
eBook
$58.99
By Richard A. Gershon
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This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies.

The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and pro...

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